01 · Revenue
Where the money came from.
Revenue by outlet, zone, franchise, business type, and payment method. Day-of-week and hourly distribution. Period-over-period trends. Top outlets, top items, ranked.
40+ reports · Filter, drill, export
Run on data, not on hunches.
Revenue by outlet, customer lifetime value, top items, loyalty ROI, campaign performance — the same analytics chains pay six figures for, in your browser. Filter to the day. Drill to the dish. Export to CSV.
Real-time data
Drill-down navigation
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Revenue overview
Last 30 days · All outlets
Revenue
$67,420
+18% vs prev
Orders
2,184
+12% vs prev
Avg ticket
$30.86
+5.4% vs prev
Revenue · daily
This period
MonTueWedThuFriSatSun
Top item · Signature Pho
$8,420
+22%
New regulars
142
+24
Win-back ROI
6.2×
+1.4×
Why it matters
Most independents fly blind. Menuro fixes that.
Square reports tell you sales. POS reports tell you margins. Neither tells you which customer is about to lapse, which item drives repeat visits, or whether last week's campaign actually paid for itself.
40+
Pre-built report types
100%
First-party data — yours
CSV
Export from every screen
Six report categories
The questions every owner asks. Answered.
02 · Customer intelligence
Who's coming back. Who's not.
RFM segmentation (Recency · Frequency · Monetary). New vs. returning. Lifetime value. Top spenders. Cancellation frequency. The signal under "we're busy."
03 · Item performance
Which dishes deserve the menu.
Best-sellers by volume and revenue. Per-dish ratings and review aggregation. Category-level performance. Decisions about menu rationalization, pricing, and upsell — grounded.
04 · Financial reports
The books, ready for accounting.
Driver and outlet earnings with settlement tracking. Pending refunds, aging outstanding. Tax collected by category and method. Commission and payout management with bulk disbursement.
05 · Loyalty ROI
What loyalty actually returns.
Wallet transaction volume and aggregate balance. Reward earn/redeem rates. Membership renewal, churn, ARPU. Referral conversion and top referrers. Coupon redemption and revenue impact.
06 · Campaign performance
Did that push pay for itself?
Voucher delivery, open, and redemption rates. Campaign ROI calculation. A/B variant comparison. System health and API performance metrics. Marketing spend with a clear answer.
In every report
Built for operators, not just dashboards.
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Custom date ranges
Today, last 7, last 30, this quarter, custom — every report respects the range you pick.
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Advanced filters
By outlet, zone, franchise, business type, payment method, customer segment. Compose, save, share.
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Drill-down navigation
Summary → cohort → individual customer or order. Every chart is a portal, not a dead end.
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CSV export everywhere
One click pulls the underlying data. Built for accountants, ops managers, and your own spreadsheets.
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Period comparison
Vs. last period, vs. same period last year. Trend lines and deltas everywhere.
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Multi-location aware
Roll up to franchise, drill into outlet, slice by zone. Built for chains as much as single locations.
Real owner questions
"Show me the report that answers this."
"Which 50 customers haven't ordered in 30 days?"
→ Customer Intelligence · Lapsed cohort. Filter by RFM segment. Export. Send a win-back via Marketing.
"Is the new combo worth keeping on the menu?"
→ Item Performance · Combo SKU. Volume, revenue, rating, attach rate vs. baseline.
"How much did the birthday-reward campaign return?"
→ Campaign Performance · Birthday reward · ROI. Sent, opened, redeemed, revenue attributed.
"Which outlet is dragging the average down?"
→ Revenue · By outlet · Per-period delta. Drill into the slowest one. Schedule a check-in.
★★★★★
"I used to wait for monthly reports from my POS. Now I see the answer in 30 seconds. The win-back report alone has paid for the platform every month."