How to Reduce Third-Party Delivery Fees and Maximize Restaurant Profits

Third-party delivery platforms have become a significant expense for restaurants, often taking 15-30% of each order. This comprehensive guide explores practical strategies to reduce these costs while maintaining delivery services.

Key Strategies to Reduce Delivery Fees

1. Implement Your Own Online Ordering System

✅ Use a commission-free platform like Menuro
✅ Keep 100% of your profits
✅ Maintain control over customer data
✅ Provide a seamless ordering experience

2. Offer Special Discounts for Direct Orders

✅ Create compelling incentives for customers to order directly
✅ Highlight the savings on your website and menu
✅ Use promo codes for first-time direct orders
✅ Bundle deals exclusive to your platform

3. Use Marketing Materials to Promote Direct Ordering

✅ Include flyers in third-party delivery bags
✅ Social media campaigns highlighting better pricing
✅ Email marketing to existing customers
✅ In-store signage promoting your website

4. Train Staff to Encourage Direct Orders

✅ Educate staff about the benefits of direct ordering
✅ Provide scripts for phone orders
✅ Create incentives for staff to promote direct ordering
✅ Regular training on your ordering system

5. Leverage Customer Loyalty Programs

✅ Points-based rewards for direct orders
✅ Exclusive member benefits
✅ Birthday rewards and special occasions
✅ Tiered loyalty programs for frequent customers

The Impact of Reducing Delivery Fees

A restaurant doing $50,000 in monthly delivery orders through third-party platforms at 25% commission pays $12,500 in fees. By transitioning just half of these orders to a direct ordering system, you could save $6,250 per month or $75,000 annually.

Making the Transition

1. Start with a professional website and mobile app
2. Implement a user-friendly ordering system
3. Train staff on the new platform
4. Promote direct ordering to existing customers
5. Monitor and adjust strategies based on results

Ready to Reduce Your Delivery Fees?

Book a Free Demo with Menuro to learn how our commission-free ordering system can help you save thousands in delivery fees while providing a better experience for your customers.